Which step comes first in the 10 steps of the product design process?

The first step in the product design process is identifying end-user needs. This is crucial because the entire design effort hinges on understanding the requirements and desires of the target audience. By pinpointing what users actually need or want from a product, designers can ensure that their solutions address real problems and fulfill specific demands.

Recognizing end-user needs also leads to the development of a solid foundation for the subsequent steps in the design process. It informs the design brief by allowing designers to articulate the purpose and goals of the product effectively. Understanding user needs is essential for making informed decisions throughout the design phase, particularly when establishing evaluation criteria and conducting research to further validate concepts and features.