Which of the following is a method for evaluating products?

Sales and returns analysis is a method for evaluating products as it involves assessing how well a product performs in the market based on its sales figures and the rate of returns. This analysis provides insights into consumer satisfaction, product quality, and overall market demand. High sales figures may indicate a successful product, while a high rate of returns might suggest issues with the product’s functionality, quality, or consumer expectations. By analyzing this data, businesses can make informed decisions about product improvements, marketing strategies, and inventory management.

The other methods listed, while relevant to marketing and business strategy, do not directly evaluate the product itself. Comparing advertising strategies focuses on promotional effectiveness rather than product evaluation. Market expansion forecasts pertain to predicting future growth opportunities rather than assessing current product performance. Product aesthetic reviews focus solely on design aspects and consumer preferences in aesthetics and may not provide comprehensive insights into overall product effectiveness or customer satisfaction. Thus, sales and returns analysis stands out as the most direct method for assessing a product’s success in the marketplace.