What is the purpose of a design concept in product development?

The purpose of a design concept in product development is to provide an initial guiding vision for the project. This concept acts as a foundational idea that outlines the overall intent and direction of the design, helping to inform subsequent stages of development. It encapsulates the design strategy, including target audience, functionality, aesthetics, and usability, which are critical elements in creating a successful product. By establishing a clear vision early in the process, designers can make informed decisions that steer the project and ensure that all aspects align with the intended objectives.

This approach facilitates creative exploration while also keeping the team focused on the end goals, allowing for coherent progression through the various phases of design and production.