What is the main focus of ergonomics in product design?

The main focus of ergonomics in product design is to ensure that products fit human needs, capabilities, and limitations. This discipline emphasizes creating products that promote comfort, efficiency, and safety for the user. By considering how individuals interact with products, designers can create solutions that reduce discomfort and the risk of injury while enhancing user experience. This approach leads to more intuitive designs that cater to the physical and cognitive demands of users, ultimately improving usability and satisfaction with the product.

In contrast, reducing manufacturing costs, enhancing aesthetic appeal, and improving marketing strategies are important aspects of product development but do not directly address the core principles of ergonomics. While these elements can influence design decisions, they do not prioritize user-centered design, which is the essence of ergonomics.