What is a primary value that designers prioritize when creating products?

Designers prioritize balancing wants and needs because this principle is fundamental to creating products that resonate with users while also being functional and viable in the market. It involves understanding user desires and preferences (wants) and ensuring that these align with what is necessary for the product to perform effectively (needs). This balance ensures that products are not only aesthetically pleasing or trendy but also practical and useful in addressing specific problems or fulfilling specific requirements of the target audience.

By focusing on this balance, designers can create solutions that enhance user experience, promote user satisfaction, and ultimately lead to successful product adoption. This approach also contributes to sustainability and longevity in product design, as it encourages designers to consider the end-users' lifestyle and context rather than merely pushing for profitability or visibility. Effective design that meets the wants and needs of users tends to foster a loyal customer base and can lead to greater long-term success.