What does user-centred design prioritize in product development?

User-centred design places the highest importance on the needs and comfort of the end user throughout the product development process. This approach emphasizes understanding users' preferences, behaviors, and experiences to create products that are not just functional but also enjoyable and efficient for them to use. By prioritizing the end user's perspective, designers can ensure that the product meets real-world needs and solves specific problems faced by the target audience.

In user-centred design, techniques such as user research, usability testing, and feedback gathering are integral, allowing for a deep understanding of the user's context and requirements. The focus on user satisfaction often leads to better adoption rates, fewer complaints, and a more successful product in the marketplace. This contrasts with approaches that might prioritize market trends, cost efficiency, or branding without considering how users interact with and perceive the product.