What does evaluation criteria focus on in the design process?

Evaluation criteria in the design process primarily focus on design options and assessment of the finished product. This involves analyzing various design alternatives to determine their effectiveness in meeting the project’s objectives and requirements. By applying specific evaluation criteria, designers can assess how well each option fulfills user needs, functional requirements, and aesthetic considerations.

In addition to evaluating designs during the conceptual stage, these criteria are also crucial when assessing the finished product. This assessment may include considerations such as functionality, usability, durability, and overall performance. By concentrating on this aspect, designers can ensure that the final output not only meets initial design intentions but also aligns with user expectations and market needs.

The other options touch on various important aspects of product design but do not specifically encapsulate what evaluation criteria focus on. Market competitiveness and consumer appeal relate more to market research than to evaluation during the design process. Brand identity and marketing effectiveness emphasize promotional aspects, while production efficiency and cost management are more concerned with manufacturing processes than with evaluating design options.