What does a mood board typically include?

A mood board is a visual tool that designers use to communicate the aesthetic and emotional direction of a project. It typically includes a compilation of images, colors, textures, patterns, and materials that resonate with the intended design goals. This collection serves as a source of inspiration and helps to establish the overall vibe and concept for a design project. By incorporating various elements that reflect these goals, a mood board effectively encapsulates the atmosphere and style a designer envisions, guiding subsequent design decisions.

In contrast, other options do not align with the purpose of a mood board. Technical documents and specifications focus more on detailed requirements and functionality, vibrant patterns alone do not encompass the breadth of elements needed to convey design intent, and financial projections along with market analysis pertain to business strategy and planning rather than the creative process involved in design visualization.