What aspect of product development do designers and manufacturers both value?

Designers and manufacturers both prioritize creating innovative products because innovation is a key driver for attracting consumers and maintaining competitiveness in the market. Innovative products can stand out in a saturated marketplace, leading to increased sales and brand loyalty. Both parties understand that by pushing the boundaries of design, functionality, and technology, they can meet evolving consumer needs and preferences.

While maximizing consumer reach, minimizing environmental impact, and enhancing product durability are important considerations in product development, they often stem from the foundation of innovation. For instance, innovative designs might target broader audiences or new markets, leading to extended consumer reach. Likewise, environmentally conscious innovations can enhance brand reputation and appeal. However, without the core aspect of creating innovative products, these other goals might not be effectively realized, as innovation is what fundamentally distinguishes a product and its potential success in the marketplace.