End-users typically value products that last well. What is another key attribute they seek?

End-users seek good value for the price as another key attribute in addition to durability. This concept is central to consumer decision-making because consumers want to ensure that they are making a smart investment when purchasing a product. Good value signifies that the product not only meets their quality expectations but also delivers functionality, features, and longevity in proportion to its cost.

When a product is perceived as offering good value, it typically means that it performs well and satisfies the user's needs adequately while also fitting within their budget. This attribute reassures consumers that they are not spending excessively but rather investing in something worthwhile. In contrast, while aspects like low maintenance, branding, and warranties are important, they often serve to enhance or support the perception of value rather than being the foundational attribute itself.